You may have heard the term "inbound" before - but what is it, exactly?
Inbound is a methodology for growing your organization. It's based on building meaningful,lasting relationships with your prospects and customers through valuable content and experiences. It's also about valuing and empowering these people to reach their goals at any stage in their journey with you. Why is that important? Because when your customers succeed, you succeed.
The WCB CRM Software is a full suite of software built to power this inbound approach to help you and your customers grow better. Let's look at how your marketing, sales, service, and IT teams can leverage the WCB platform to achieve their goals.
Ideally, your internal teams work together to support the inbound experience throughout the buyer's journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end uop going through.
Where do you see opportunities to improve?
Generate qualified leads, content, capture leads, and nurture them until they're qualified and sales-ready.
Turn leads into customers. Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters. Resolve customer issues to ensure success that generates positive word of mouth.
WCB's all-in-one marketing, sales, and service platform provides you with the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster.
It's all powered by the same database, so everyone in your organization - Marketing, Sales, Service & IT - is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.
